Built for operators, by operators.
The Arsenal
Every tool in our stack was chosen because it solves a real operational problem. No hype. No bloat. Just what works.
Automation & Orchestration
The backbone of our automation layer. Campaign creation scripts, data pipelines, API integrations, scheduled tasks, and operational tooling — all built in Python. Fast to write, fast to deploy, fast to iterate.
Campaign CRUD & Reporting
Direct API integration for full campaign lifecycle management. Create campaigns, upload assets, adjust bids, pull performance reports — all programmatically. No dashboard clicks. No manual exports. Pure API.
Conversion Tracking & Attribution
Server-to-server conversion tracking via Conversions API (CAPI). Every click tracked from ad impression through to backend conversion event. Multi-touch attribution across campaigns and platforms.
Reporting & Dashboards
Automated reporting pipelines that push performance data directly into formatted Google Sheets. Daily spend reports, campaign status boards, and creative performance trackers — updated automatically.
Real-Time Alerts & Communication
Instant operational alerts delivered via Telegram. Spend anomalies, conversion drops, campaign state changes, and daily performance summaries pushed to team channels in real-time. The command centre in your pocket.
Analysis & Strategic Intelligence
AI-powered analysis for competitive intelligence, performance trend identification, creative strategy recommendations, and operational decision support. The brain that processes what humans can't at scale.
How It Fits Together
AdEngine is not a monolith. It's a network of specialised components, each handling one job well, connected through APIs and message queues.
Python scripts interface with Google Ads API to create, modify, and manage campaigns. Templates define campaign structures. Everything starts PAUSED, gets reviewed, then activates. Automated but controlled.
Performance data flows from Google Ads API and RedTrack into a unified data layer. Reports are generated automatically and pushed to Google Sheets and Telegram. No manual data pulls. No CSV exports.
Specialised agents handle different operational domains — campaigns, research, creative, engineering. Tasks are delegated, executed, and verified through a structured command chain. Humans set strategy, agents execute.
Philosophy
If it can be done through an API, it will be done through an API. Browser automation is the last resort, not the first instinct. Every click we eliminate is a failure point removed and a second saved. This philosophy runs through everything we build.
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