What we build. What we run. What we deliver.
Our Platform
AdEngine is YND Company's internal campaign management platform. Purpose-built for operators who run high-volume digital advertising across multiple brands, markets, and ad platforms simultaneously. It is not a SaaS product — it is the system we use every day to manage our own campaigns at scale.
Core Capability
AdEngine connects directly to the Google Ads API to manage App Campaigns (UAC) programmatically. Our integration covers the full campaign lifecycle from creation to optimization.
Automated creation of App Campaigns via the Google Ads API. Campaign structures, budgets, targeting parameters, and bidding strategies are configured programmatically using our internal templates. Campaigns are created in PAUSED state, reviewed, then activated.
Bulk upload and management of creative assets — images, videos, headlines, and descriptions — through the Google Ads API. Assets are organised by brand and campaign, with automated compliance checks before upload. Asset performance data feeds back into rotation decisions.
Programmatic bid management through the API. Target CPA adjustments, budget reallocation between campaigns, and automated kill/scale signals based on conversion performance. Budget changes are applied in real-time via API calls, not manual dashboard edits.
Intelligence
Raw data from ad platforms is only half the picture. AdEngine merges front-end ad metrics with back-end conversion data to produce a unified view of campaign performance.
Campaign spend, impressions, clicks, installs, and downstream conversions pulled from Google Ads API and merged with backend attribution data. Reports are generated automatically and delivered via Telegram and Google Sheets.
Multi-touch attribution through RedTrack integration. Every conversion is traced from ad click through to deposit, with full funnel visibility. Cost per acquisition (CPA) is calculated at the campaign, ad set, and creative level.
Real-time spend monitoring with configurable alert thresholds. Overspend warnings, conversion drop detection, and daily performance summaries delivered instantly via Telegram Bot API. No manual dashboard checking required.
Scale
AdEngine manages campaigns across multiple brands, markets, and currencies from a single operational layer. Each brand maintains its own creative identity, targeting parameters, and performance benchmarks while sharing the same underlying infrastructure.
Campaigns deployed across multiple geographic markets with localised creative, currency-specific budgets, and market-appropriate targeting. One platform, many brands, many markets.
All campaign management flows through a single operational hub. Agent-based task delegation, automated deployment pipelines, and centralised credential management keep operations secure and efficient at scale.
See the technology stack behind AdEngine.
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